Successful direct response marketing requires an in- depth knowledge of the discipline. This marketing medium enables a company to zero in on a select targeted group who have a higher propensity to purchase. Additionally, it provides one of the greatest ways for businesses to track and measure results to determine ROI from their marketing program.

Wallopgroup professionals help you develop a sound targeted marketing strategy and implement programs from beginning to end. Our initial Direct Response Audit will assess your control package (past efforts) to determine ways to increase your future response rates.

Services we offer and manage:

Strategic planning
Break even and ROI projections
List Selection
List modeling
A/B split testing
Offer development
Creative development
Implementation of print and mailing
Back end tracking
Fulfillment
List Brokerage